Organised by Le FRENCH DESIGN by VIA with the support of CODIFAB, in a scenography conceived by the designers of Döppel Studio, the exhibition presents images, texts and products that highlight the design strategy of 8 small and medium-sized companies.
They are manufacturers or editors that actively work in the home, office and bathroom markets and illustrate the diversity of the French furniture industry.
Design Impulse indirectly highlights the benefits of the FRENCH DESIGN INCUBATOR. Since its launch in 2016, the platform, which backs projects championed by business/designer duos, has led to profound transformations. As Élise Daunay, project manager for Le FRENCH DESIGN by VIA, points out:
"Design shapes the product as much as the brand.”
To exchange and extend reflection on the advantages of a design strategy, Le FRENCH DESIGN by VIA is organising a series of meetings during the exhibition, including BPI France and the “Société d'encouragement pour l'industrie nationale” (Society for the Development of National Industry).
Programme :
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8 February - 6.30 p.m : Talk Design impulse : transforming companies through design with Ruben Jochimek, Manager of Matière Grise and Tristan de Witte, CEO of Roger Pradier, as well as designers Elise Fouin and Patrick Norguet, and Isabelle de Ponfilly, administrator of the Society for the Development of National Industry.
